What is 4:44? In the complex world of mystics, dreamers and numerology, it is the time when the angels surround us and bring light to the darkness in our world. We are truth and justice seekers.
PHIL PAUL CALL
FOUNDER - OWNER - EXEC PRODUCER - DIRECTOR
Phil Paul Call is a writer, producer, director of story-first creative content with a practical streak.
Phil Paul Call is a veteran of the unscripted world, with credits spanning ESPN2, FS1, Discovery, The CW, Showtime, History, Science Channel, TV One, and more. After years navigating the high-stakes, fast-moving world of factual television, he saw an opportunity: the industry needed smarter, leaner, high-quality content—and nimble teams that could actually deliver it.
So in 2020, he founded 4:44 Production + Development, partnering with producer Mitchell K. Loo and distribution pro Alex Fraser, they launched I Met My Murderer Online, a 26-episode true crime anthology now airing worldwide.
The success of Murderer proved their model: premium content doesn’t have to come with a premium price tag. 4:44 develops, produces, and delivers story-driven series that networks trust and audiences binge. They’ve since produced two more series totaling 52 episodes, with a growing slate of returnable IP.
Up next: I Met My Murderer Online: Season 2, plus I’ll Believe It When I See It, a 10-episode sci-fi series set to premiere on A+E UK in Fall 2025.
Not stopping at screens, 4:44 has also expanded into podcasting. The IMMMO podcast has earned over 8 million impressions and 1.4 million downloads, ranking in the top 1.5% globally.
With a sharp eye on audience shifts and budget realities, Phil and the 4:44 team are building the next generation of production—story-first, cost-effective, globally appealing, and endlessly scalable.
The future is 4:44.
MITCHELL K. LOO
CO-OWNER - EXEC PRODUCER - WRITER - CASTING
Producing has always come naturally to me, the desire to see an idea come to life. Nothing is as uniquely complex and satisfying as putting together a show and I will always seek new ways inject quality, efficiency, and fulfillment into my work.
My Career So Far…
As a non-fiction producer, I’ve already sold, produced, and own my first (of many) tv series called I Met My Murderer Online currently airing in syndication along with an accompanying podcast.
Along with building 444 into the biggest name in True Crime, I’ve also created a new company that will focus on
my scripted ambitions. Challenger Studios will become a powerhouse in Asian-American led content with 4 original series already developed.
mitchellkloo.com
ALEX FRASER
EXEC PRODUCER - DISTRIBUTION - CONSULTANT
With over twenty years’ experience of the International TV/multimedia programme market, Alex has acquired corporate and independent experience at all management levels. Using his competitive drive to exceed targets has enabled him help manage start-ups and turnarounds.
He has led both sales and acquisitions teams and negotiated contracts in all media and genres – scripted drama and comedy, entertainment series and formats, factual, music, events and specials worldwide.
A love of screened entertainment, an eye for quality, creativity and potential success, and a reputation for professionalism and integrity has strengthened working relationships with producers, agents and networks – in many local territories – resulting in profitable content partnerships.
Specialties: Scripted and Non-Scripted Content Acquisition, Co-Production and Distribution: contract negotiation, TV & multimedia Programme development, International Media Rights Management, Television formats acquisitions, development and sales across genres (scripted - drama and comedy - and non-scripted - documentary, reality, lifestyle, entertainment, live events).
444 and AMF have also developed the "History of Conspiracies," television series that explores the Age of Misinformation.
amf consulting website
Sadly, Alex passed away on January 20, 2025 and he will be missed forever by 4:44. Alex was brilliant, resourceful and smart as a whip. More than a business partner, he was also a dear friend.
DEADLINE OBITUARY
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